Managing Director, Coverforce Insurance Broking Victoria

Jim has been an insurance broker for over 35 years working with both national and international broking firms.

He joined Coverforce through the acquisition of Australian Reliance in February 2016. Prior to that Jim was the Director of Australian Reliance for 10 years after spending 23 years at Freeman McMurricks as the General Manager.

During his career, he has serviced a diverse portfolio of clients. These range from corporate entities, such as Just Group, Linfox and McMillan Shakespeare, to a variety of small to medium-sized commercial enterprises.

Jim has established extremely strong ties with local and London-based insurers over the years. These important relationships enable him to negotiate superior outcomes for clients.