With Arrowsmith and Petruccelli joining Coverforce, you now have Australia’s largest privately owned insurance broker protecting you and your business.



New Name, Same Great Brokers

As a valued client, we want to keep you informed about some exciting developments in our business and what they mean for you.

Following our decision to partner with Coverforce back in December 2019, we have now chosen to rename to Coverforce Complete Insurance Brokers Pty Ltd and adopt the group brand from the 1st of July 2021.

Making these changes allows us to streamline administration and present a seamless experience to our customers across our group.

We would like to make clear that ownership of our business will remain unchanged and we will continue to operate under our existing AFSL licence (246584). It is also important to note that are no staff changes and your current policies will not be affected by these changes.


Why did we choose to partner with Coverforce?

Our partnership with Australia’s largest privately owned broker, Coverforce affords us many powerful benefits including:

  • greater buying power with underwriters and insurers through leveraging combined portfolios across the group and our continued Steadfast membership,
  • access to a wider range of specialist products, market leading policy wordings and advice through the combined knowledge and experience of the group,
  • more time to work with our clients, plus a quicker and smoother administration process due to centralised back office support, and;
  • an enhanced claims management model, keeping you better informed and ensuring you receive your full entitlement without delay.

About Coverforce

As Australia’s largest privately owned insurance broker, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout the country.

Coverforce was established more than 20 years ago as a provider of smart insurance solutions to industry groups. Thanks to a high volume of client referrals and a successful acquisition strategy, we have grown to become Australia’s largest and most capable privately owned insurance broker.


Are you looking for expert risk advice and great value cover for your business? Call us to speak to a Coverforce insurance broker today.

Our Insurance Brokers service clients throughout Australia, with key offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Our global insurance network

Our brokers can access more than 100 insurers across the globe to find your business quality cover at the right price.

Insurer logo AIG
Insurer logo Allianz
Insurer logo Blue Zebra
Insurer logo Calibre
Insurer logo CCI
Insurer logo CGU
Insurer logo Chubb
Insurer logo Dual
Insurer logo GIO
Insurer logo GT
Insurer logo Hannover
Insurer logo Lloyds
Insurer logo Liberty
Insurer logo Mecon
Insurer logo Miller
Insurer logo NTI
Insurer logo QBE
Insurer logo Quanta
Insurer logo UAA
Insurer logo Vero

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