At Westminster Coverforce, we make understanding your risks and insuring against them, our business. We are a leading provider of domestic, strata, construction, commercial, industrial, corporate, and professional risk management and insurance broking services, focused on providing solutions that meet our clients' individual and often very specific needs.
By working closely with you to understand, identify and assess the risks your business faces, we are able to recommend the most effective, highly responsive, and cost-effective insurance solutions to help mitigate those risks.
In the event of a claim, we'll be by your side throughout the whole process. Our highly experienced in-house claims team will work with the insurer on your behalf to ensure you receive your full entitlement without delay.
Our History
Westminster Broking House was founded by David Newton in 1980 originating out of Western Australia with clients spread throughout the country. The core mantra of the business was to provide comprehensive insurance broking services for all business sectors, ranging from SME/Mid-Corporate and Large Corporate alike.
In 1994, David Rogers was appointed as Westminster's Chief Executive Officer to spearhead the continued growth of the business. The business has grown over 44 years and now has over 30 staff across broking, claims and our extended business services support unit based in Manilla.
With that continued growth and expansion, the opportunity arose to join Coverforce which we partnered with in 2020. From this moment forward, Westminster Coverforce Pty Ltd was born.
Westminster Coverforce then purchased Coverforce Leed in 2020, which provided us with a larger portfolio of SME clients and provided us with some additional insurance professionals to join our expanding team.
Two further brokerage acquisitions have since been made, being the purchase of Business Insurance Gateway in 2020 and the most recent acquisition of Omnis Insurance Solutions in 2024, further acquisitions are underway as we continue to expand at Westminster Coverforce.
As one of Australia's largest insurance brokers, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout Australia. Coverforce was established more than 25 years ago as a provider of smart insurance solutions to industry groups. Today, Coverforce is one of Australia's largest and most capable insurance brokers, managing $600m in gross written premium annually.
Coverforce are 100% owned by the Steadfast Group, the largest general insurance broker network and group of underwriting agencies in Australiasia, with more than $10bn in annual billings.
Our Mission
To protect the financial future of businesses and their employees. We do this by delivering cost-effective and smart insurance solutions, expert risk advice and best in class claims management.
Leveraging our superior service, industry knowledge and strong insurer relationships has helped us to establish ourselves as the value-added alternative to our competitors in the market.
Our Values
Our values define the core of who we are as a business. We have chosen these five values as they represent the strongest attribute we strive to embody in all aspects of our business.
When you work with us, you should expect for each of these values to be present in our relationship:
CUSTOMERS
Customers are our first priority
TEAM
We work together to succeed
RESULTS
Focus on achieving outcomes
EXCELLENCE
Continuously seeking the best practice
ETHICS
We are honest and fair at all times
