The same Westminster team you know and love are now trading as Coverforce.

New trading name, same Westminster

We are very proud to announce Westminster Broking House (Westminster) Pty Ltd will adopt the Coverforce trading name and brand from 28 July 2020.


Westminster Joins Coverforce

Why are we doing this?

Having operated as a JV partner with Coverforce for 2 years, we have completed two aquisitions and now wish to leverage from their nationwide presence.

Adopting the Coverforce brand allows us to streamline administration and present a seamless customer experience for our national clients.


What will change?

Our trading name, logo, website and email addresses are the only things that will change.

There will be no change to the ownership of Westminster Broking House, company details, employees or management team.

Operations will continue under the existing AFSL license (237466) issued to Westminster Broking House Pty Ltd.

About Coverforce

As Australia’s largest privately owned insurance broker, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout the country.

Coverforce was established more than 20 years ago as a provider of smart insurance solutions to industry groups. Thanks to a high volume of client referrals and a successful acquisition strategy, we have grown to become Australia’s largest and most capable privately owned insurance broker.


A Word from Coverforce Patners CEO, Tony Goldsmith

"Through partnering with like-minded quality brokerages such as Westminster, we ensure the future growth of well-run Australian owned businesses in an industry dominated by global players. Coverforce highly values our continued partnership with David and his team. We thank the clients for their ongoing support and hope they enjoy the benefits of the enhanced service offering."



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Are you looking for expert risk advice and great value cover for your business? Call us to speak to a Coverforce insurance broker today.

Our Insurance Brokers service clients throughout Australia, with key offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.

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Our brokers can access more than 100 insurers across the globe to find your business quality cover at the right price.

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