New Name, Same Great Brokers
We are very pleased to announce that as of 19th October 2026, Paul Donnelly Insurance Brokers Pty Ltd 97 054 608 829 (Paul Donnelly Insurance Brokers), will join with Coverforce Partners Pty Ltd ACN 089 245 465 (Coverforce) and operate under the new business name Coverforce Donnelly Pty Ltd.
To streamline administration across the group and ensure a seamless customer experience, we have chosen to adopt the Coverforce brand and AFSL. A copy of our updated Financial Services Guide can be downloaded below.
Please rest assured, while our brand is changing, the same trusted team will be here to assist with your insurance needs, we will operate from the same location and your current insurance policies will not be affected by these changes.
Why is this great news for Paul Donnelly Insurance Brokers' clients?
Our partnership with Coverforce, one of Australia's largest insurance brokers, brings a range of benefits to our clients, including:
- Greater buying power with underwriters and insurers through leveraging our combined portfolios across the group, which may provide access to more competitive premiums
- Access to a wider range of specialist products, market-leading policy wordings and advice
- More time to work with you, our valued clients, due to centralised back-office support
- An enhanced claims management model, with dedicated claims specialists working on your behalf to help ensure you receive your full entitlement without undue delay
About Coverforce
As one of Australia's largest insurance brokers, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout the country.
Coverforce was established more than 30 years ago as a provider of smart insurance solutions to industry groups. With offices across Australia, we combine the strength of a national broker with the insight of local specialists, giving you access to a dedicated broker who understands your industry, your region and the risks your business faces. It's personalised service backed by a truly national network.
Coverforce are 100% owned by the Steadfast Group, the largest general insurance broker network and group of underwriting agencies in Australiasia, with more than 10bn in annual billings.
