As Australia's largest privately owned insurance broker, we are proud to protect the financial futures of thousands of businesses and their employees throughout the country.

Coverforce was established more than 20 years ago as a provider of smart insurance solutions to industry groups.

Thanks to a high volume of client referrals and a successful acquisition strategy, we have grown to become Australia's largest and most capable privately owned insurance broker.

Today, our expert team represent thousands of publically listed companies, private companies and associations. Leveraging our superior service, industry knowledge and strong insurer relationships we have established ourselves as the value-added alternative to any competitor in the market.

Creating smart insurance solutions for our clients is what we do. Our determination to genuinely protect our clients is the reason we do it so well. With a Coverforce Broker, the future of your business is in safe hands.


Our Mission

To protect the financial future of businesses and their employees. We do this by delivering cost effective and smart insurance solutions, expert risk advice and best in class claims management.

Our Values

Our values define the core of who we are as a business. We have chosen these five values as they represent the strongest attributes we strive to embody in all aspects of our business.

When you work with us, you should expect for each of these values be present in our relationship:

Customer focused

Customers are our first priority

Insurance Broking team

We work together to succeed


Focus on achieving outcomes


Continuously seeking the best practice


We are honest and fair at all times

Our management team have years of valuable experience in their fields and drive our business forward through confident leadership.

Meet our team

How we can help your business

When you appoint Coverforce as your Insurance broker you can depend on us for the following:

  • Risk assessment
    We will assess your risk to determine the level and scope of cover required. Our focus is always on protecting your business and saving costs.
  • Expert Negotiation
    Our strong insurer relationships and unlimited access to global markets allow us to negotiate top quality cover at highly competitive rates.
  • Policy placement
    We place your cover as instructed and provide you with all the documentation. You get one point of contact for all your policies.
  • Policy Administration
    Businesses change throughout the year - if you expand your service offering, purchase assets, open a new location - give us a call. We can provide advice and adjust your coverage if required.
  • Ongoing risk advice
    Unsure if you are covered for a particular scenario? Need to understand insurance implications prior to making a business decision? Contact us, your broker is always on hand to provide personalised risk advice.
  • Claims management
    Should a claim arise we will be by your side, our team will work with the insurer on your behalf to get your full entitlement without delay.


Coverforce are proud members of the following organisations:

AFCA logo
NIBA logo
Steadfast logo

Header image Copyright © Murray Fredricks

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    Are you looking for expert risk advice and great value cover for your business? Call us to speak to a Coverforce insurance broker today.

    Our Insurance Brokers service clients throughout Australia, with key offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.

    Our global insurance network

    Our brokers can access more than 100 insurers across the globe to find your business quality cover at the right price.

    Insurer logo AIG
    Insurer logo Allianz
    Insurer logo Blue Zebra
    Insurer logo Calibre
    Insurer logo CCI
    Insurer logo CGU
    Insurer logo Chubb
    Insurer logo Dual
    Insurer logo GIO
    Insurer logo GT
    Insurer logo Hannover
    Insurer logo Lloyds
    Insurer logo Liberty
    Insurer logo Mecon
    Insurer logo Miller
    Insurer logo NTI
    Insurer logo QBE
    Insurer logo Quanta
    Insurer logo UAA
    Insurer logo Vero

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