Board Members

The Coverforce Board of Directors are responsible for appointing the Chief Executive Officer and the overall governance, management and strategic direction of the business.

Developing and setting clear strategy for the business and then implementing it are vital to the success of the business.

Coverforce Board members meet several times per year to discuss high level business decisions and strategy that impact the overall performance and compliance of the business. Each board member is able to draw on a wealth of relevant experience and knowledge to the benefit the group.

Robert Kelly


Robert co-founded Steadfast and has over 52 years experience in the insurance industry.

Robert is a Qualified Practising Insurance Broker, a Fellow of NIBA, a Ssenior Associate of ANZIIF, a Certified Insurance Professional and a Graduate member of the Australian Institute of Company Directors. Robert is the Chairman of the ACORD Board and is also a Director of ASX-listed Johns Lyng Group Limited and not-for-profit organisation KidsXpress.

Tony Goldsmith

CEO & Managing Director

Tony joined Coverforce in 2016 as CEO of Coverforce Partners and was promoted to CEO of Coverforce Pty Limited in October 2022. He brings with him over 28 years of insurance industry knowledge and his career with both insurers and insurance brokers has benefited him with an extensive network of insurer and broker relationships.

Successfully building Coverforce Partners from a start-up operation to an established National Broking network – Tony’s experience in Merger & Acquisitions, Strategic Planning, Sales Management and Operational execution have been key ingredients to the ongoing success of Coverforce as a thriving business. Tony holds a Graduate Diploma of Insurance.

Jitendra Dutt


Jitendra is a qualified accountant with over 16 years’ accounting and management experience. Before joining Coverforce in 2006, he worked for Chartered Accounting firms including KPMG covering a broad range of clients within public, private and multinational companies.

Jitendra holds a Bachelor of Commerce and is a member of CPA Australia (Certified Practising Accountants).

Stephen Humphrys


Stephen has over 30 years experience as a Chartered Accountant and extensive experience in acquisitions, integration of networks and developing businesses.

As Managing Director of Moore Stephens Sydney for 10 years and Chairman of Moore Stephens Australasia for three, Stephen played a key role in placing Moore Stephens into the top 10 accounting firms in Australia.

Linda Ellis

Company Secretary

Linda is Group Company Secretary and Corporate Counsel at Steadfast Group Limited. Before joining Steadfast, she specialised in mergers and acquisitions and worked in Sydney and London at global law firms.

Linda is a Graduate member of the Australian Institute of Company Directors, holds a BEc and LLB (Hons I) from The University of Sydney and is on the boards of Abbotsleigh School for Girls, Mosman Preparatory School and the advisory board of Heads Over Heels.

Are you looking for expert risk advice and great value cover for your business? Call us to speak to a Coverforce insurance broker today.

Our Insurance Brokers service clients throughout Australia, with key offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Our global insurance network

Our brokers can access more than 100 insurers across the globe to find your business quality cover at the right price.

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