New name, same Westminster
We are very proud to announce Westminster Broking House (Westminster) Pty Ltd will adopt the Coverforce brand from 28 July 2020. We have also updated our entity name to Westminster Coverforce Pty Limited, to reflect this transition.
Why are we doing this?
Having operated as a JV partner with Coverforce for 2 years, we have completed two aquisitions and now wish to leverage from their nationwide presence.
Adopting the Coverforce brand allows us to streamline administration and present a seamless customer experience for our national clients.
What will change?
Our trading name, logo, website and email addresses are the only things that will change.
There will be no change to the ownership of Westminster Broking House, company details, employees or management team.
Operations will continue under the existing AFSL license (237466) issued to Westminster Broking House Pty Ltd.
About Coverforce
As one of Australia’s largest insurance brokers, Coverforce are proud to protect the financial futures of thousands of businesses and their employees throughout the country.
Coverforce was established more than 25 years ago as a provider of smart insurance solutions to industry groups. Today we are one of Australia's largest and most capable insurance brokers, managing $600m is gross written premium annually.
Coverforce are 100% owned by the Steadfast Group, the largest general insurance broker network and group of underwriting agencies in Australiasia, with more than 10bn in annual billings.
A Word from Coverforce Patners CEO, Tony Goldsmith
"Through partnering with like-minded quality brokerages such as Westminster, we ensure the future growth of well-run Australian owned businesses in an industry dominated by global players. Coverforce highly values our continued partnership with David and his team. We thank the clients for their ongoing support and hope they enjoy the benefits of the enhanced service offering."
